Pagoda Blog


How to Outrank Your Competition in Google

August 14, 2012

In order to learn about the secrets behind ranking high in Google, I turned to Lee Odden, who is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by Advertising Age, Junta42, and Social MediaExaminer. He speaks on integrated SEO, social media, and content marketing topics at conferences around the world including SES, PRSA, BlogWorld, Online Marketing Summit, and Content Marketing World.

In this interview, Lee talks about ranking high in Google, the best way to optimize your online presence, how SEO (search engine optimization) is changing, and more.




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