Pagoda Blog

How to Leverage Technology to Recruit Top-Quality Job Candidates

July 15, 2021

For some time now, the labor market has been candidate-driven, forcing employers to actively recruit talent rather than waiting for a qualified applicant to come to them. Especially now, with COVID-19 restrictions lifting and the world reopening, employers are desperately seeking to fill job openings as business again picks up. Attracting qualified applicants in today’s world, however, requires more than a job posting on Craigslist or spreading the word amongst friends and colleagues. It requires leveraging technology to proactively seek out and recruit top-quality candidates that would otherwise overlook your job posting or never see it in the first place.  


Programmatic job advertising 

Programmatic job advertising uses technology to automatically purchase, publish, and optimize your ads all over the internet where qualified applicants are most likely to see them. This software uses hyper targeting to find job seekers based on desired demographics that you provide. It then browses the targeted job seekers’ data and uses algorithms to show them the most relevant ad at the optimal time and place. This approach allows you to get your job posting published on digital platforms across the internet, besides just the overcrowded, major job boards. 


Programmatic job advertising also allows you to track the performance of your ads and optimize the content based on those insights. This helps you to improve your job posting based on what your ideal applicant wants to see, increasing the odds that they’ll apply.   


Social media 

According to Glassdoor data from 2013, 79% of job seekers use social media to search for work. This percentage has likely only risen, so getting your job posting across social media platforms is a must. Not sure what platforms to focus on? Fortunately, programmatic job advertising can help choose for you. 


AI recruiting on LinkedIn

LinkedIn AI recruiting is a highly effective way to automatically find highly qualified candidates and get in touch. The AI in this case reviews LinkedIn profiles, scanning for keywords and phrases that match your specified demographics. This is lightyears faster than a manual search and produces better results. It also helps reduce unconscious (or conscious) bias on the part of the employer that can lead to overlooking the best suited candidate for the job. 


HR software solutions 

By utilizing HR software solutions in your recruitment and hiring process, you ensure a professional, consistent experience across candidates. This is important, as a candidate is far more likely to accept the job offering if they have a positive recruitment and interview experience. HR software can send automated follow-up emails to candidates confirming that their application has been received, thanking them after an interview, and following up with applicants to request references or additional information. These softwares can integrate with your CRM, ensuring the emails feel personal and on-brand for your business.  


Beyond leveraging these technology tools to reach a wider pool of more qualified applicants, you should also ensure that your online presence is working in your favor. This means that your website is up to date with current information, that your cybersecurity and data privacy policies are transparent, and that you’re actively managing your online reviews. It may also be important to offer remote work options and to share how your business embraces technology to improve collaboration, productivity, and wellbeing.   


Feature photo by RODNAE Productions from Pexels


Related reading: 

8 Common Mistakes Made by Small Business Owners

Benefits of 5G for Your Business


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